Committed to helping women lead fuller lives after breast surgery, American Breast Care opens its doors to the breast care community. In September, ABC delivers its first breast forms to its customers. Introduction of Style 1042 showed that a lighter and softer breast form could be achieved.

Customers from all over the US are brought into the Home Office to discuss their likes, dislikes, wants and needs. ABC introduces Style 1048 to the market for the fall season. Education becomes a major focus, as ABC introduces the ABC's of Fitting, an ABC and BOC certified fitter training.

ABC revolutionizes the industry with the introduction of the T-Shirt Bra . Distributors from Canada, Australia and the Far East join the ABC team.

By listening to our customers' needs, ABC designed Style 1062, the Lightweight with Pocket Loc™ in an effort to reduce shifting in the bra cup.

As the first of its kind, ABC introduces the Seamless Strapless bra to the market. No other company has created a seamless, strapless post-mastectomy bra that provides the ultimate in security.

ABC reveals the beginnings of the Signature Pink Line, which ultimately introduced innovative breast forms and fashionable
bras to the market. Styles such as 10243,
501 and 502 are created. Distribution
begins in Europe.

Breakthrough breast form, the patented Massage Form^® Asymmetric is introduced to the breast care community. It's the only breast form that massages, cools and hugs your body! Company growth calls for the need of an additional facility at the home office.

Customer feedback leads to the creation of the patented designs of the Massage Form^® Super Soft and Massage Form^® Shaper. These product introductions are the most successful to date. ABC opens a distribution facility in Germany to efficiently service our European counterparts.

ABC introduces the Dual Soft Triangle as the first 3 layer breast form with a super soft, huggable front and back. Royal Lace Bra, Style 509 is introduced to the market as the first full support bra of the Signature Pink Bra Collection from ABC. In Fall 2011, ABC launches the Inspiration Form and the Face of Inspiration Contest.

ABC launches theMassage Form^® Attach . It's the only attachable breast form that massages, cools and hugs the body. In Fall 2012, ABC names Trudy Smith as the first official winner of the Face of Inspiration Contest. Over 5,000 votes were recorded.

The Massage Form^® Silhouette (style 10295) is released; this huggably soft breast form is designed to keep women cool and dry, and provide them with a natural silhouette. ABC adds the Massage Bra (style 525) to its Signature Pink line, which is creatively designed with a unique massage fabric that gently massages and supports the body. Margo, from Fargo, urges all to “take the first step” when she is named the Face of Inspiration.

ABC launches its premium line of breast forms, the ABC Custom Breast Prosthesis, which allows post-mastectomy patients the ability to customize the shape, size and color of her nipple, areola and breast prosthesis. The ABC Diamond (style 10287) is also introduced and is designed to stay cooler, reduce perspiration and minimize breast form shifting. Marge is voted the Face of Inspiration for 2014.

ABC introduces two underwire, pocketed bras: the Rose Contour Underwire Bra (style 203) and the Dream Lace Underwire Bra (style 604). Phyllis, of Tulsa, Oklahoma, is named the 2015 winner of ABC’s Face of Inspiration contest. Sparkle-backed breast forms make their debut appearance in celebration of the Face of Inspiration contest and breast cancer awareness month.

In the spring, ABC introduces the ABC MyForm™ Lightweight (style 10672) and the ABC MyForm™ Shaper (style 11672), a new collection of breast prostheses that feature edge-to-edge pockets and hypo-allergenic fiberfill to allow for a more personalized fit. Brenda, of North Carolina, wins the 6th annual Face of Inspiration contest with nearly 30,000 votes.

ABC unveils two new lighter than lightweight breast forms – the ABC Symmetric Air
(style 10281) and the ABC Classic Asymmetric Air (style 10251). In the same year, ABC also releases two new t-shirt bras: the T-Shirt Contour Bra (style 126) and the T-Shirt Lace Contour Bra (style 127). At just 29 years old, Kate, of Chicago, Illinois, becomes the youngest winner of ABC’s annual Face of Inspiration contest..