Committed to helping women lead fuller lives after breast surgery, American Breast Care opens its doors to the breast care community. In September, ABC delivers its first breast forms to its customers. Introduction of Style 1042
showed that a lighter and softer breast form could be achieved.
Customers from all over the US are brought into the Home Office to discuss their likes, dislikes, wants and needs. ABC introduces Style 1048 to the market for the fall season. Education becomes a major focus, as ABC introduces the ABC's of Fitting, an ABC and BOC certified fitter training.
ABC revolutionizes the industry with the introduction of the T-Shirt Bra
. Distributors from Canada, Australia and the Far East join the ABC team.
By listening to our customers' needs, ABC designed Style 1062
, the Lightweight with Pocket Loc™ in an effort to reduce shifting in the bra cup.
As the first of its kind, ABC introduces the Seamless Strapless bra
to the market. No other company has created a seamless, strapless post-mastectomy bra that provides the ultimate in security.
ABC reveals the beginnings of the Signature Pink Line, which ultimately introduced innovative breast forms and fashionable
bras to the market. Styles such as 10243
are created. Distribution
begins in Europe.
Breakthrough breast form, the patented Massage Form® Asymmetric
is introduced to the breast care community. It's the only breast form that massages, cools and hugs your body! Company growth calls for the need of an additional facility at the
Customer feedback leads to the creation of the patented designs of the Massage Form® Super Soft
and Massage Form® Shaper
. These product introductions are the most successful to date. ABC opens a distribution facility in Germany to efficiently service our European counterparts.
ABC introduces the Dual Soft Triangle
as the first 3 layer breast form with a super soft, huggable front and back.
Royal Lace Bra, Style 509
is introduced to the market as the first full support bra of the Signature Pink Bra Collection from ABC.
In Fall 2011, ABC launches the Inspiration Form
and the Face of Inspiration Contest
ABC launches theMassage Form® Attach
. It's the only attachable breast form that massages, cools and hugs the body. In Fall 2012, ABC names Trudy Smith
as the first official winner of the Face of Inspiration Contest. Over 5,000 votes were recorded.