January 2011

American Breast Care introduces the first super soft front and super soft back layer breast form - Dual-Soft Triangle. Get the latest press release here.

January 2010

Introducing another innovative breast form - The Massage Form Super Soft. Visit www.themassageform.com for more information about this breakthrough breast form.

October 2009

Get the latest press release for The Massage Form! view here.

February 2009

ABC introduces its newest breast form - the Massage Form™. This unique breast was designed to provide extra comfort to women living with lymphedema.

March 2008

American Breast Care is featured in the March 25, 2008 edition
of the Atlanta Journal Constitution. Click here to view the
article online.

Check out American Breast Care's Jolly Rechenberg and Jay Markowitz in the March edition of Skirt Magazine. View the article here, or pick up a copy in Atlanta!

January 2008

American Breast Care kicks off 2008 with five new products that continue to help women lead a fuller life after breast surgery. The new products include three new bras, a breast form, and breast shaper. ABC's Satin Fit Robe is also available for retailers.

Emphasis this season is placed on the new Convex Lightweight Triangle breast form, style 10243. This new breast form utilizes innovative technology to help women keep the fullness where they need it most. It also features American Breast Care's brand new Satin Soft skin: the most luxurious skin in the industry.

The 10243 enters the market as American Breast Care's first Pink Label product. The Pink Label product line represents the ultimate in femininity: a line that will make women feel even more comfortable and look even more beautiful in clothing. The line will be available in ABC's exclusive pink packaging.

ABC has taken its marketing initiatives for the 10243 even further: implementing "The Breast Form Experience" contest for three women and their retailers that includes an all expense paid trip to Atlanta, GA, to visit the home of American Breast Care. Winners will enjoy a day of spa pampering and have the opportunity to witness the birth of a breast form and create their own! To enter the contest, retailers will mail out a promo invitation and entry form which can be returned to the retailer on ABC's promo day. The contest is open March 1-June 9, 2008.

ABC is excited to offer women so much for the New Year: newproducts to give women more options to choose from, new Satin Soft Skin to provide the most comfortable feel ever, a new Pink Label line to emphasize the ultimate in femininity, and also a contest giveaway that is sure to make women feel re-newed.